O̶l̶d̶ Fashioned

Blocc is a leading interior designer, working nationally across the UK with leading developers and retirement homes.

DCTR was tasked with creating a B2B campaign targeting retirement homes.

Blocc are incredibly forward-thinking and creative, so we sought to develop a campaign that would package just that, in a physical form.

We pitched the idea of 'O̶l̶d̶' Fashioned. A newspaper that challenged the age-old narrative of growing older and the impact that interiors can have.

Articles were developed with the help of their Trends Director and Interior Designers. We touched on colour trends in 2024 and used striking imagery and design throughout for impact.