Making LOFT® digital

LOFT® asked DCTR to help them go digital.

The first course of action was to model a significant part of their core range in 3D. This opened up doors to use the 3D models in pitches and marketing.

Secondly, as a world-first, we partnered with LOFT® to offer Virtual Staging using their furniture. This means their clients can virtually stage their homes for marketing purposes before purchasing their range, and it also means DCTR customers can choose authentic, on-trend, LOFT furniture to stage their own photos on our Doctor Photo platform.